“Consumed” was the culmination of a two-year run which began with AW2001’s "Riot Riot Riot,” and continued through SS2002 “Woe Onto Those Who Spit on the Fear Generation…” and AW2002 “Virginia Creeper.” Throughout these collections, Simons abandoned his mediations on schoolboys and the upper class in favor of the in-your-face-angst of the working class. Where he once employed the visuals of bygone rockstars, borrowing niche images of Peter Murphy and Kraftwerk which were intended to hold significance merely to a select few, he was now reclaiming mass imagery such as Playstation and Jaws to craft a statement about where such monoculture was shepherding society. “Consumed” visualized the future as a dystopian cityscape in which brands became one’s identity. The clothes were covered with directionless collages of logos, while atop them models wore Coke cans and Marlboro packs as accessories.

This hoodie uses a slashed-open shape which Simons introduced in his “Riot Riot Riot” collection. He would utilize this shape several times throughout he mid-2000s in varying silhouettes. Like many of the pieces from the collection, it features a graphic from Peter de Potter, and additionally has a leather patch on the back.

Condition: 9/10. No significant flaws.

Tagged size: OS

Shoulder: 26in

Pit to pit: 30in

Length: 28in

Sleeve: 33in (measured from neck)